The housewife became the CEO of ‘food packaging and container’ Korean food packaging container manufacturer Seokwang Aluminum
Dec 15, 2021, 06:49
CEO Hwang, who was living as a full-time housewife, notified the potential of aluminum containers and challenged his startup.
In Australia, where she lived, aluminum containers were used in microwave ovens, and a similar experience was experienced in England. He was able to find a microwave-safe aluminum container in a hypermarket.
After returning to Korea, he began to conduct market research. In Korea, some microwave-safe aluminum containers are sold, but they are not popularized due to their high cost and single use only. Accordingly, the CEO of Seokwang Aluminum, a Korean aluminum container manufacturer, started promoting the containers at the mart in person
The reaction to the aluminum container came right away. In short, it was so popularity. This led to the launch of its own branded products at supermarkets.
The fact that we had worked focusing only eco-friendly product, it met the trend ESG or no using plastic, which led to rapid business growth. In addition, the characteristic of the aluminum container that heavy metals are not detected and can be heated immediately is utilized.
HMR food, which can be cooked immediately without a separate cooking container, is getting popular from consumers.
CEO Seokwang Aluminum, a Korean food packaging container manufacturer, said that when it was registered as a partner of Shinsegae Food in 2013, the MD in charge said that the aluminum market would grow after 5 years.
In real, eco-friendly containers has grown since the early days of the business, which suffered from financial difficulties due to concentrating on product R&D. Currently, ‘Shinsegae Food’ and ‘Baedal Minjok’ are customers of Seokwang Aluminum.
The discomfort felt as a full-time housewife became nourishment for product planning, and she is pioneering the market by launching new products every year. Seokwang Aluminum CEO Hwang developed the ‘skin packaging’, a moisture preservation packaging, considering that it is difficult to grill fish at home. After a processed food company wraps the grilled fish in a safe container, you can taste the grilled fish with simple cooking at home.
Seokwang Aluminum, a Korean food packaging container manufacturer, received a technological innovation award from the Gyeonggi Provincial Small and Medium Venture Business Administration in 2017 and was recognized as a clean workplace by the Ministry of Employment and Labor by establishing an eco-friendly production system.
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Written by Hanmir PRNews
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