Sangjin Cable has expands its market entry to Myanmar and Mongolia… Writing a ‘Growth legend’ based on trust with customers
Jul 27, 2022, 04:22
The philosophy of ‘Make others trust me unconditionally’ is the key to the success of Sangjin Cable. A good example is a company in Mongolia that has been doing business with Sangjin Cable for 5 years.
The Mongolian company was difficult enough to meticulously compare the unit price of Sangjin Cable with other companies around the world. However, Sangjin Cable was inspected by a local testing institute, reassured about the quality, and built trust by submitting the unit price data perfectly.
The CEO of Sangjin Cable, a Korean insulated eletrical cable manufacturer, explained, “Since the first transaction, there has never been a reduction in the delivery unit price or a claim on quality.” Best quality and reasonable price are the simple secrets of Sangjin Cable's success in overseas markets.
CEO, Mun Hak-soon said, “In the global market, excuses do not work. Trust can only be gained by presenting objective grounds that the other party can accept and approaching it from the point of view of the other party thoroughly.”
In addition, Sangjin Cable started the first supply to Myanmar. “We are not the only Korean cable companies in the Myanmar. It is a national loss for Korean companies to compete with each other in overseas markets, so we are exporting while helping each other.”
Sangjin Cable, a Korean insulated eletrical cable manufacturer, is focusing on developing not only Myanmar but also emerging countries. It plans to secure a market in Central Asia, which has high growth potential.
Meanwhile, Sangjin Cable invested about USD 1M in facility investment and factory extension to respond to the general CV market.
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