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SJ CORE, a Korean home convenience food manufacturer, captivates the world’s taste with export of Tteokbokki ‘National snack’ Tteokbokki.. It worked abroad
Dec 16, 2020, 11:31
There is a company that exports 'Tteokbokki', one of main foods loved by Koreans. It is gaining enthusiastic response from overseas markets, and spreading the taste of Korea to the world. It is SJ CORE, a manufacturer that pioneered the export path with Tteokbokki.
SJ CORE, a processed food manufacturer and distributor established in 2013, is headquartered in Gumi, Gyeongsangbuk-do. SJ CORE sells frozen products including Tteokbokki rice cake, fried squid, fried sweet pumpkin, and deep-fried seaweed, and normal temperature products such as cup rice cake soup, soup rice cake powder sauce, and Paldo Sari Noodle.
SJ CORE is known as a small-scale enterprise that received the Million Dollar Export Tower and the Achievement Award in 2015 and achieved exports of million the following year. SJ CORE is also a representative K-food exporter. Due to the Korean Wave and the K-Food fever, demand for products in overseas markets has been raised, and SJ CORE is exporting the products to 22 countries around the world, including the United States, Australia, New Zealand, and Canada. SJ CORE has already achieved a cumulative export of 11 million dollars in 2019.
Man-su Seo, the CEO of SJ CORE, is proud to say that Tteokbokki is the representative food of Korea. When he was running a consulting company, he decided to commercialize Tteokbokki as he remembered his childhood memories after tasting flour Tteokbokki, which was well seasoned with red pepper paste while maintaining a soft texture.
Due to the popularity of Korean wave, many Korean foods are entering the world. In most cases, it is targeting the global market with a localization strategy that considers the taste of locals. However, SJ CORE only adjusts the level of spicy taste, and adheres to the spicy taste of Korea. He thought that the reason why people around the world pay attention to Korean food is because it has a unique taste of Korea, and that strategy is hitting the global market.
SJ CORE, which makes Tteokbokki as a snack for the world, is captivating the tastes of the world by promoting 'Korean taste' in the global market.
For more information on SJ CORE Co., Ltd, please visit www.cooktok.co.kr
Contact : Tel. +82-1644-9798 / car@8dobiz.com
#SJ CORE #processed food manufacturer #frozen products #normal temperature products #K-Food #Tteokbokki #Korean taste
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