Interview with Seowondang, a Korean sesame oil manufacturer Seowondang's oil, which the world paid attention to, "Consumers look for it first."
Dec 22, 2020, 06:55
“Among the seasonings commonly used in Korean food, sesame oil and perilla oil add to the savory taste, aroma, and shine of food. Both oils are important seasonings that are indispensable enough to be consumed almost every day in Korean homes and restaurants.” The CEO of Seowondang, Bong-hyun Kim said.
However, as the demand is high, similar products are pouring out in commercial stores, so consumers have no choice but to hesitate to decide which product to choose. In particular, companies that manufacture and distribute oil in large quantities are using imported sesame seeds and perilla seeds to reduce costs, so consumers who choose products are also becoming more anxious.
Seowondang stubbornly produces oil from domestic sesame seeds, which is gaining attention and praise from consumers. Since its foundation in 2013, Seowondang has been producing sesame oil, perilla oil, and raw perilla oil using only the best sesame seeds in Gangwon-do, and is a Korean sesame oil manufacturer that has received the 'Gangwon-do Agricultural Specialty Product Certification' and '6th Industrial Certification'.
Mr. Kim said, "The road to here was never smooth. No matter how good the product is, there is no market. For consumers who are accustomed to cheap sesame oil and perilla oil, our products were not readily accessible. As a result, there were also concerns about whether to continue the business. However, we continued to walk our own path. As a result, not only the Internet, but also our products are constantly being purchased in major cities across the country. The business that opened up once in such a way achieved a feat of succeeding in entering overseas markets beyond the domestic market.”
Seowondang's oil is produced using Seowondang's own special technology. Sesame oil and perilla oil are produced by cold pressing. Raw perilla oil, which has recently been in the spotlight of consumers, uses a cold-pressing method. In this case, heat is not applied to the raw material, so it is good for health, and you can feel a rich aroma and deep taste. Also the repurchase rate of consumers who have tasted it once is very high.
Another characteristic of Seowondang's products is its sophisticated design. “The brand logo that embodies the '%' sign means that the Gangwon-do luxury product 'seed' has just been squeezed. In addition, it is placed in a square, transparent and luxurious bottle, using it as a perfect gift.” The CEO said.
Mr. Kim said, "We are working hard to make better products by conducting research and development projects in connection with the Small and Medium Business Administration and local universities in order to further develop various values created through rural residents and resources. We want to become a company that takes responsibility for the health of our precious family.”
For more information on Seowondang, visit http://www.seowondang.kr.
Contact : Tel. +82-70-4177-4157 / firstname.lastname@example.org
Related Link : http://www.seowondang.kr
Written by Hanmir PRNews
► This is a news release distributed by Hanmir PR news on behalf of Seowondang.
► News provided by Seowondang
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