Interview with Cellbig -1 Cellbig targets the world market with Augmented Reality and AI-grafting 'Sensory Educational Contents'.
Jun 22, 2020, 08:00
“Content products are short-lived compared to long-term efforts, so companies cannot survive without preparing innovative ideas for the next market. “Sandcraft”, the educational sand play content of Cellbig, which has been attracting attention for years, is the first example of successful commercialization of the world by integrating creative planning skills on the basis of advanced technology.”
CEO Sang-ro Lee, who met at Cellbig's headquarters in Seoul, proudly introduced that the sensational content technology released by Cellbig is an innovative technology suitable for the era of the fourth industrial revolution.
Cellbig, a company that develops sensational content by integrating advanced technologies such as Augmented Reality (AR) and Artificial Intelligence (AI), has recently expanded its contents to various fields such as healthcare, entertainment, education, culture, and defense, etc.
“There are many content developers around the world, but there are few companies who have succeeded in commercializing the contents because they has created contents in the absence of a market foundation from the beginning,” he said.
Cellbig has two departments that conducts digital contents planning, research and development, and information and communication business. Created by collaboration between the two departments, sales exceeded million at the end of last year.
Mr. Lee founded Cellbig in 2004 as a design company. Before starting, he worked as a designer for 4 years in a mid-sized company.
At that time, he focused on developing functional games such as elementary school fitness training programs while riding a bicycle, and developed mobile games in 2010, and in 2017, Cellbig's representative brand 'Sandcraft' was created.
Sandcraft is known as the most competitive educational content among Cellbig's commercial contents. It is designed to play a variety of creativity by projecting images on special sand, and it is possible to create interesting educational effects by tactilely interacting with digital images. AR platform using sand is characterized by using various manipulation methods like games.
To be continued on Interview 2
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