GMask, a female height shoes manufacturer : Entering the center of Japan with the wings of marketing Online marketing such as online news release, and product promotion to potential Japanese consumers
Oct 05, 2020, 07:35
GMask, a female height shoes manufacturer based in Busan, is planning to do online marketing for the successful settlement of TOMSMITH, a height shoes brand, into Japan.
GMask opened its own shopping mall, Korea Fashion Mall, to show its products to Japanese consumers, but considering the more popular settlement, GMask is planning to release the online news through search engines such as Google and Yahoo, which are frequently used in Japan. That will leads TOMSMITH brands and products to be exposed to build trust among Japanese consumers.
GMask is a height shoes manufacturer for women based in Busan, and has its own brand, TOMSMITH.
TOMSMITH is a combination of SMITH, a compound word for technicians or craftsmen, such as Blacksmith, Goldsmith, and Tinsmith, and Top Of Mind : TOM, a term that refers to a brand that is at the forefront of several competing brands or a specific product category in the market. It is a brand naming that implies the will to make products in the leading position of height sneakers.
In addition, TOMSMITH's BI is based on the words of Leymah Gbowee, a women's rights activist and peace activist, "If you always walk with your toes, you can never leave those footprints."
By combining TOMSMITH with 'Deer', an animal representing women, the BI was created as TOMSMITH, a symbol of various enjoyable experiences for women.
Jaewoon Hwang, CEO of GMask, said, “GMask has created TOMSMITH, a high-height sneaker for women with a complex of short height. Height sneakers may be a little uncomfortable, but TOMSMITH is designed to provide the lightest and most comfortable fit when worn with the motto of the comfort hidden behind a sophisticated design.
TOMSMITH has already entered Japan through our shopping mall, but due to the COVID-19, face-to-face means such as exhibitions were blocked. Therefore, we were determined to proceed with online marketing, and as part of that, we plan to write and send the online news sequentially. We think that the news would give a more sense of trust due to the nature of the format of the news. In the future, we plan to settle our TOMSMITH in the center of Japan through various online marketing such as SNS marketing as well as the online news release.”
For more information on TOMSMITH of GMask, visit http://www.koreafashionmall.com/.
Contact : Tel. +82-70-7533-4570 / Email : firstname.lastname@example.org
Related Link : http://www.koreafashionmall.com
Written by Hanmir PRNews
► This is a news release distributed by Hanmir PR news on behalf of GMask.
► News provided by GMask
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