Bowwow Korea, the leading pet brand, flies to the world Bowwow Korea, a leader in manufacturing companion animal food, accelerates exports
Sep 17, 2020, 05:47
Lee Chang-won, CEO of Bowwow Korea, predicted that if quality was recognized in the export market, it would have a competitive edge in the domestic market. So he did his best to develop technology and improve quality. Mr. Lee said, "We are focusing on advanced technology and R&D through industry-academia cooperation to become the best pet food company in the world." As a result, Bowwow Korea is gaining popularity both at home and abroad by developing 'semi-wet feed' for the first time in Korea. Semi-wet feed contains 20 to 30% moisture, and has a soft texture unlike other products that have a hard texture. Because of this, it has good digestibility and is evaluated as excellent in supplying nutrients to elderly dogs and pets undergoing treatment.
With the big dream of pioneering the blue ocean market, Bowwow Korea was founded in 1997 under the creative motto of 'Research and technology development should take precedence over sales with a firm belief in right foods'. Bowwow Korea, Korea's first comprehensive pet snack & food manufacturer, currently occupies 60 ~ 70% of the domestic market, and exports products to 10 Southeast Asian countries such as Taiwan, Hong Kong, Malaysia, Japan, and Vietnam. The response to the products is also very good. And now Bowwow Korea plans to export to the Americas, the Middle East, Europe, and China.
As Bowwow Korea’s own technology has been recognized, it has been supplying products and exchanging technology with Pet Farm, the largest pet product distribution company in the United States, and JPD, the largest animal drug company in Japan. In Korea, it is supplied through large discount stores such as E-Mart, Lotte Mart, Homeplus, and Costco, as well as 10 specialty stores nationwide such as Seoul, Busan, Gyeonggi, Chungcheong, and Gyeongbuk.
Bowwow Korea's marketing strategy is to promote the company's excellent technology, the best raw materials, and more hygienic production than general food by attending pet fairs held by each country. Thanks to these factors, it was awarded the 'Million Dollar Export Tower' at the 'Busan Trade Day' event held at Haeundae Grand Hotel in Busan in 2015, and exported excellent companies and excellent employment companies in Busan, and It was selected as 'Competency Building Project' and 'High Growth Companies' by the Small and Medium Business Administration.
For more information on Bowwow Korea, please visit www.bowwowkr.com
Contact : Tel. +82-51-266-8082/ firstname.lastname@example.org
Related Link : www.bowwowkr.com
#bowwow korea #dog snack brand #pet snack company #industry-academia cooperation #semi-wet feed #pet product distribution #hygienic production
The HANMIR Online PR News is a go-to source that
focuses on small-medium sized enterprises in South Korea.
Media Contacts +82-(0)2-6265-2100 email@example.com