Irenox, “standing” through research and development of household items such as toiler papers Best quality plus good design! Irenox manufacturing toilet paper designed by the world’s top three designer
Jun 16, 2020, 08:32
Why are toilet papers placed in public toilets always rough and dusty, and why can we not make jumbo roll toilet papers that are easy to use and cheap? Irenox's jumbo roll toilet paper began with these questions. “Because I have a child, I wanted to make harmless toilet paper. I made toilet paper from natural pulp free of formaldehyde or fluorescent substances.” Jeong Hoon Eom is the CEO of Irenox. In the jumbo roll toilet paper industry, Mr. Eom focused on reasonable prices and high-quality products.
Irenox, which started as a toilet business such as unmanned toilets and automated toilets in 2007, has now developed into a company that manufactures and produces household goods such as jumbo roll toilet paper and beauty tissues. Currently, Irenox has now more than 150 business partners including AK Department Store, Mario Outlet, and Samsung Display, but the business was not good from the beginning.
It was difficult to find good raw materials in the early days of the business, so Irenox had a hard time. Mr. Eom did not focus only on the domestic market, but with the help of KOTRA, he made a deal with an overseas jumbo roll fabric company. Irenox developed the fabric with consideration of water solubility and softness. Currently, Irenox is trading about 150 tons of fabric per month. In addition, a jumbo roll-making machine was developed by themselves, and the machine is currently in use. As a result, the production cost was reduced and the quality was improved, so that price competitiveness could be achieved. Irenox still spends 15~20% of our sales for development and research expenses.
Irenox’s products have various colors and new designs that are distinguished from the existing uniformity. This is the work of Karim Rashid, the world's top three industrial designer who designed SPC bottled water bottle “EAU”. “When I was managing the bathroom, I had cut my hands while replacing the toilet paper with jumbo rolls. We worked with Karim Rashid to create a beautiful and safe dispenser." Consumers love the dispenser. It has been one year since its launch, now sells over 1000 dispensers per month.
Irenox is focusing on online business as well as B2B business. Irenox would like to run an online shopping mall as the number of consumers who purchase supplies such as toilet paper and bottled water on the Internet increases. If small business owners used to be Irenox’s main customers, many home orders are increased these days. In addition to jumbo rolls, there are various types of beauty tissues and wet tissues.
Irenox is in the process of IoT-based smart mirror business. The smart mirror communicates interactively with the users and the machines in the bathroom to help maintain a comfortable bathroom condition. Based on the experience of operating unmanned toilets, Irenox plans to implement the smart mirror business within this year. “The goal is to create a comprehensive toilet infrastructure by combining household products such as jumbo roll toilet paper and toilet platforms,” said Mr. Eom.
For more information on Irenox, visit www.irenox.com
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