Consumer, Lifestyle
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Kostick, a Korean kitchen tableware and cutlery set manufacturing company, exports the true meaning of iron chopsticks! Interview with the CEO of Kostick specializing in production of kitchen tableware and cutlery set such as spoon, chopstick, fork, and bowls.
Mar 30, 2020, 09:39
Unlike China and Japan, there is someone who have decided to improve iron chopsticks that are used only in Korea, and spread the iron chopsticks wilder in the world. This is Byung-sik Lee, CEO of Kostick specializing in kitchen tableware and cutlery set manufacturing.
Mr. Lee first became interested in the chopsticks because of souvenirs. About a decade ago, while running a printing company, he was told from his business partner that overseas Buyers liked receiving the chopsticks as gifts. At that time, he could not think of any chopsticks brands or companies that represent Korea. And he judged that the printing industry would not last long, so he immediately did the market investigation, and began designing his own chopsticks.
Mr. Lee searched through the antique markets and found the image of the old chopsticks. After collecting numerous chopsticks, he concluded that our chopsticks are not in a flat shape. Most of the chopsticks, which are believed to have been used in the past, were 3-dimentional diamond, not flat on the handle. He said, “In the past, when you made chopsticks by beating the chopsticks with bronze or brass, you would have made the chopsticks into diamond. But if you made the chopsticks with stainless steel, the stainless steel is too hard to change the shape easily, and today the factory made the chopsticks quickly. As a result, the chopsticks has developed into a more uncomfortable shape.
He made ‘chopsticks with comfortable hands’. After lots of attempts, he succeeded making the chopstick with stainless steel in the shape of diamond, and started to supply the chopsticks to large-scale marts. About 20,000 units are sold every month online. Mr. Lee said, “The diamond shape is designed to fit all the parts of our hands. It seems like a small difference, but eight out of 10 people who have used the chopsticks felt more comfortable that the flat ones.”
What is surprising is that the demand for chopsticks has increased in other countries because of its shape change. The chopsticks developed by Kostick have already been exported to China, the US, Taiwan, and Vietnam. Mr. Lee said, “The globalization of chopsticks is the same as the one of Korean food.” When food culture is introduced to other countries, it is also necessary to introduce the chopsticks as well. “If bibimbap is introduced overseas, shouldn’t it be known that bibimbap should be mixed by the chopsticks? The more Korean food becomes known, the more opportunities for chopsticks to be exported will increase.” said Mr. Lee.
With his efforts, Kostick’s representative product, Bangjja bronzeware cutlery set, has been developed, and overseas marketing will be more aggressive in the future.
For more information on Kostick, visit https://www.kostick.kr/.
[Company Information]
Contact : Tel. +82-2-2277-7480 / kostick@kostick.kr
Related Link : https://www.kostick.kr/
Writed by Hanmir PRNews
► This is a news release distributed by Hanmir PR news on behalf of Kostick.
► News provided by Kostick
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